New Q Team Gets Logo
Thursday the Sherbrooke expansion franchise, which will begin play in 2012, unveiled the team identity. While I may not have picked the team name, I really like the brand application.
After losing numerous junior and professional franchises over the years, Sherbrooke has chosen not ignore that history, but build upon it. The Sherbrooke Phoenix will rise from the ashes left by the Lewiston Maineiacs, who were spawned by the lose of the Sherbrooke Castors.
I have to say the logo design is very strong and classic. It depicts a blue phoenix, the mythical animal which arose from ashes, on a shield back ground. It is quite iconic, despite, as some have mentioned resembling a Smirnoff/Zelda hybrid.
The teams jerseys will be dark navy blue and heritage white with a Carolina blue accents. I say Heritage white although I am not 1005 certain. It does appear like the jerseys have the tinged look to their white when compared to the white on the logo background. The road whites will have blue shoulders.