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Moncton Gets Miracles; Summerside Searching

20110823-035344.jpgMoncton Miracles, one of the new franchises set to join the National Basketball League of Canada, unveiled their logo and colours at the Moncton Coliseum Tuesday afternoon.

I have to be honest. I was not a fan of the “Miracles” name, when I first heard it. After seeing the logo I am not much more enthusiastic. Who’s the guy in the logo supposed to be? Does it not look just a wee bit like the Rainmen logo guy?

I thought it was going to be very important for a new franchise to develop a strong brand that could generate revenue beyond just the local market. Think about it. If you could develop a sports brand that was appealing to people that simply think “it looks cool”. A decent online merchandising application could generate a serious amount of revenue and brand recognition. By going with Mr. Clean riding a rainbow it seems like they just got something done quick to get it out there

I like the alliteration, but would have preferred another name. For some reason the Monarchs keeps popping into my head. I think the Moncton Monarchs would have been cool.

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Q Welcomes Blainville-Boisbriand Armada

The new Blainville-Boisbriand franchise unveiled its colours as well as the name and logoAs soon as the announcement was made that the Montreal Junior franchise was going to Blainville-Boisbriand, my first thought was, “What will they be called and what will be their logo?”

That’s just the type of thing that intrigues me. Just like the possible name and nickname of the new St. John’s AHL franchise.

The new Blainville-Boisbriand franchise unveiled its colours as well as the name and logo they will use as soon as next fall. The Blainville-Boisbriand Armada was officially born at a press conference held at Centre d’Excellence Sports Rousseau on Tuesday July 12th.

Joël Bouchard, President of the team and General Manager and Head Coach Pascal Vincent were on site for this special day.