I have to be honest. I was not a fan of the “Miracles” name, when I first heard it. After seeing the logo I am not much more enthusiastic. Who’s the guy in the logo supposed to be? Does it not look just a wee bit like the Rainmen logo guy?
I thought it was going to be very important for a new franchise to develop a strong brand that could generate revenue beyond just the local market. Think about it. If you could develop a sports brand that was appealing to people that simply think “it looks cool”. A decent online merchandising application could generate a serious amount of revenue and brand recognition. By going with Mr. Clean riding a rainbow it seems like they just got something done quick to get it out there
I like the alliteration, but would have preferred another name. For some reason the Monarchs keeps popping into my head. I think the Moncton Monarchs would have been cool.
After a relatively short wait (considering the team left 15 years ago) the new Winnipeg Jets unveiled their new brand identity to the world today.
My intial impression? I like it. Not a huge fan of the wordmark, but that if that is my biggest quarrel than they have done well.
The primary logo is a simple classic shootout to the RCAF. I also like that incorporates the Manitoba love for curling. Seriously look at it and tell me you don’t see it. I’ll wait…
Next up will be how these logos are used in the design of the new Winnipeg Jets jersey. No date has been set for the unveiling of the jersey, but TNSE has stated that when their rookies take the ice for the September rookie tournament they will wear the new uniforms.
There have been lots of mock-up of uniforms done by fans, which is kind of fun, but I will anxiously wait they jersey. I wonder if the St. John’s affiliate will take the name (doubt it) or the colours.
That’s just the type of thing that intrigues me. Just like the possible name and nickname of the new St. John’s AHL franchise.
The new Blainville-Boisbriand franchise unveiled its colours as well as the name and logo they will use as soon as next fall. The Blainville-Boisbriand Armada was officially born at a press conference held at Centre d’Excellence Sports Rousseau on Tuesday July 12th.
Joël Bouchard, President of the team and General Manager and Head Coach Pascal Vincent were on site for this special day.